baiting
the hook

baiting
the hook

title sequences for online videos

the challenge    United front entertainment were producing online videos promoting two linked, but very different, book projects: one based on unpublished documents that belonged to radar pioneer Sir Robert Watson-Watt and the other on the unpublished diary of his remarkable wife, Lady Jean Watson-Watt. They needed title sequences. The budget, time, and visual resources available were almost non-existent. But the stories were fascinating.

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the solution    Both of these title sequences are stuffed with references to period style, the early ‘40s in the first and the early ‘50s in the second. Key to the first video are the dramatic lighting and the sinister slithering shadows. The second, light-hearted title sequence zeros in precisely on the year the newly married Lady Jean wrote her wonderful diary—using colour, typography, knotty pine, a reconstructed brochure for the now-notorious Comet jetliner, and a specially built computer model of a globe showing the very different world of 1953.

As far as my work in computer animation goes—these simple title sequences, done at great speed on tiny budgets, are very modest examples. But that doesn’t mean they weren’t fun to do. And they’re good examples of what can be achieved with even the most minimal resources.

Expertise required
.
Computer animation
Computer modelling
Video direction
Concept development
Graphic design
Typography

title sequences for online videos

the challenge    United front entertainment were producing online videos promoting two linked, but very different, book projects: one based on unpublished documents that belonged to radar pioneer Sir Robert Watson-Watt and the other on the unpublished diary of his remarkable wife, Lady Jean Watson-Watt. They needed title sequences. The budget, time, and visual resources available were almost non-existent. But the stories were fascinating.

.
the solution    Both of these title sequences are stuffed with references to period style, the early ‘40s in the first and the early ‘50s in the second. Key to the first video are the dramatic lighting and the sinister slithering shadows. The second, light-hearted title sequence zeros in precisely on the year the newly married Lady Jean wrote her wonderful diary—using colour, typography, knotty pine, a reconstructed brochure for the now-notorious Comet jetliner, and a specially built computer model of a globe showing the very different world of 1953.

As far as my work in computer animation goes—these simple title sequences, done at great speed on tiny budgets, are very modest examples. But that doesn’t mean they weren’t fun to do. And they’re good examples of what can be achieved with even the most minimal resources.

Expertise required

Computer animation
Computer modelling
Video direction
Concept development
Graphic design
Typography