a serious
subject

Investment firm ad campaign
Investment firm ad campaign

a serious
subject

investment firm ad campaign

the challenge    They described their firm as “an integrated real estate lender and investment company offering real estate based investment opportunities to individual and corporate investors.”  Their core value proposition was simple: relatively high returns with relatively low risk. But the regulations governing their advertising had to be kept clearly in mind.

.
the solution    Since the firm’s customers consisted of a highly diverse pool of retail investors, and the body copy of the ads had to cleave to regulatory requirements, I concluded that an image-driven approach was required. I created a series of eye-catching illustrations to serve as the foundation for the campaign. These images instantly drew the viewer’s attention and memorably conveyed elements of the firm’s value proposition—within even the briefest of attention spans. Calculated and restrained humour was used to engage potential customers, while the technical quality of the illustrations and the rigorous geometry of the layouts reinforced credibility.

Expertise required
.
Concept development
CG illustration
Advertising design
Copywriting

investment firm ad campaign

the challenge    They described their firm as “an integrated real estate lender and investment company offering real estate based investment opportunities to individual and corporate investors.”  Their core value proposition was simple: relatively high returns with relatively low risk. But the regulations governing their advertising had to be kept clearly in mind.

.
the solution    Since the firm’s customers consisted of a highly diverse pool of retail investors, and the body copy of the ads had to cleave to regulatory requirements, I concluded that an image-driven approach was required. I created a series of eye-catching illustrations to serve as the foundation for the campaign. These images instantly drew the viewer’s attention and memorably conveyed elements of the firm’s value proposition—within even the briefest of attention spans. Calculated and restrained humour was used to engage potential customers, while the technical quality of the illustrations and the rigorous geometry of the layouts reinforced credibility.

Expertise required

Concept development
CG illustration
Advertising design
Copywriting