the challenge    A high-end clothing retailer needed a visual to promote its presence at a yearly event. It had to be attention-grabbing—and even, in keeping with fashion-industry practice, controversy-provoking.

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the solution    Here, fashion logos envelope and define an otherwise invisible nude figure. The dramatic palette consists only of red, white, black, and the shades of grey that give the figure roundness and depth.

The effect is arresting. And the image, in which the unabashedly unclothed figure would not exist were it not for the logos it displays, offers subtle commentary on the role of fashion in our society—where expensive style choices are often driven by what psychologists call social status and reproductive fitness signalling rather than by self-expression.